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24.com Half Page Ad

The Brief / Background

The introduction of the new (monster) 300 X 600 pixel Half Page Banner property needed to be communicated to all of 24.com existing client and prospects. This new banner ad format is the largest standard banner to date. With 24.com as a publisher, it was easy to create a campaign and run it on the network.

The Solution

When considering the concept we kept talking about the 'monster' advertising space that a 300 X 600 pixel slot gave us. This led us to look at various monsters in mythical stories. Then the idea hit us: most of these mythical sightings are rare and few between - in other words if these creatures where to advertise on the new 300 X 600 Half Page banner ad they would 'be spotted more often'. The execution needed some crafty video compression.

The Result

Halfpage Ad - V1
Halfpage Ad - V2
Halfpage Ad - V3