Our latest campaign for Careers24 launched yesterday. During the briefing process we learnt that the biggest hurdle for any job listing’s portal is to overcome the time it takes for candidates to upload – and format – their CV’s. Good intentions lead to greater drop-off when faced with 20minutes of frustration.
But the folks at Careers24 have overcome this problem with some fantastic new technology that let’s job hunters upload their CV’s much, much quicker than ever before. We needed to get this message across.
“How about a french-speaking hard boiled egg?”, someone said.
“Fantastic! Let’s do that”, we all exclaimed.
That’s how this campaign was born. Then all the idea’s started: “You can upload your CV in the time it takes to boil and egg …. in the time it takes to make microwave popcorn … in the time it takes for Madonna to adopt a child … in the time it takes you to brush your teeth … in the time it takes for Google to release a new product …. the list goes on and on … and we’re sure you can think of more yourself. Why not let us know?
We released Olivier (the hard-boiled egg) all over the net with a few cheeky banner ads, some promotional eMailers and of course the campaign Microsite were all the action actually happens. If you see Olivier somewhere on the Interweb give him a click – you know you want to.